Who We Are
OUR MISSON
Our mission is to help product-based businesses stand out, connect authentically with their audience, and grow with purpose through intentional and strategic design.
OUR APPROACH
At Monologue, we believe every brand’s story is a bridge to its audience. By blending authentic storytelling with strategic design, we help brands create meaningful connections that build trust, loyalty, and ultimately drive growth.
Meet the Founder
and hear her story
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My name is Ella Janssen and I'm the founder of Monologue! Beyond that, I’m a daughter, sister, creative thinker, entrepreneur, and a firm believer in the power of great design.
Design has been at the forefront of my mind for as long as I can remember. It’s always been a part of who I am. So it came as no surprise when I decided to enroll at Iowa State University to pursue a degree in Graphic Design.
What I didn’t expect was how much that decision, and the two years that followed, would completely change the direction of my life.
Getting to study something I was passionate about left me more grateful than I could have ever imagined. I found myself falling deeper in love with the work I was doing and the creative community surrounding me. As I learned more about myself, both personally and as a designer, I started to realize I wanted to take this passion even further.
After years of being fascinated by branding and packaging design, I knew what I wanted to do. I just had to figure out how.
So I kept showing up, kept creating, and eventually, I launched Monologue: A business built on passion, curiosity, and a love for helping brands find their voice. It’s a future I never knew I dreamed of, and I’m beyond blessed to be living it.
We're a branding and packaging design studio dedicated to helping CPG brands find their voice and tell their story through authentic, strategy-driven design.
Crafting strategy driven design experiences
Our Mission
Our mission is to help product-based businesses stand out, connect authentically with their audience, and grow with purpose through intentional and strategic design.
Our Approach
At Monologue, we believe every brand’s story is a bridge to its audience. By blending authentic storytelling with strategic design, we help brands create meaningful connections that build trust, loyalty, and ultimately drive growth.
Our Process
Brand Strategy
We start by defining the foundation of your brand by identifying your positioning, messaging, and personality, ensuring every touch point is intentional and aligned. By first understanding who you are as a brand and the needs of your target audience, we’re able to move forward with strategy and intention and can ensure the work we produce is actively taking part in moving you closer to your goals.
Visual Identity
We craft a cohesive and memorable visual system, backed by your brand’s strategy, that reflects your brand’s personality, mission, and story. This includes logo design, typography, color palettes, and brand guidelines, all built to bring consistency and clarity to every application, increasing consumer trust and brand loyalty.
Packaging
We design packaging that doesn't just look good, it connects with customers, tells your story, and becomes your silent salesperson. Our approach balances storytelling, shelf impact, and functionality to ensure your product stands out in-store and online while aligning with your brand strategy and production needs.
Collateral
Beyond our core services, we’re here to ensure every aspect of your brand is supported, from digital assets to print materials, and everything in between. If it’s not something we handle in-house, we’ll connect you with a trusted partner to ensure every touchpoint reflects your brand with the same level of quality, intention, and consistency.
Strategic | authentic | story driven
Our Process
Our process is built to guide your brand from strategic foundation, to shelf-ready execution, ensuring every piece of your brand is aligned, intentional, and built to last.
We start by defining the foundation of your brand by identifying your positioning, messaging, and personality, ensuring every touch point is intentional and aligned. By first understanding who you are as a brand and the needs of your target audience, we’re able to move forward with strategy and intention and can ensure the work we produce is actively taking part in moving you closer to your goals.
We craft a cohesive and memorable visual system, backed by your brand’s strategy, that reflects your brand’s personality, mission, and story. This includes logo design, typography, color palettes, and brand guidelines, all built to bring consistency and clarity to every application, increasing consumer trust and brand loyalty.
We design packaging that doesn't just look good, it connects with customers, tells your story, and becomes your silent salesperson. Our approach balances storytelling, shelf impact, and functionality to ensure your product stands out in-store and online while aligning with your brand strategy and production needs.
OUR PROCESS IN ACTION
VIEW CASE STUDY
VIEW CASE STUDY
