Overview
Iowa State University Brew Lab
The Iowa State University Brew Lab produces exceptional and innovative craft beers while providing students with hands-on educational experiences through every stage of the brewing process. This initiative blends education, research, and outreach to advance the art and science of brewing and prepares students for meaningful roles in the craft beer industry.
Visual Identity | Packaging
The Approach
Develop a cohesive visual system that reflects Iowa State University’s innovative spirit while capturing the high-quality, student-driven nature of The Brew Lab and its focus on experiential learning through craft beer making.
The Solution
A bold identity system that leans into notable Iowa State University elements while balancing custom beer-inspired motifs, resulting in a fresh and innovative collegiate approach to craft beer branding.
Iowa State
University Cidery
Visual Identity | Packaging
We design packaging that doesn't just look good, it connects with customers, tells your story, and becomes your silent salesperson. Our approach balances storytelling, shelf impact, and functionality to ensure your product stands out in-store and online while aligning with your brand strategy and production needs.
We craft a cohesive and memorable visual system, backed by your brand’s strategy, that reflects your brand’s personality, mission, and story. This includes logo design, typography, color palettes, and brand guidelines, all built to bring consistency and clarity to every application, increasing consumer trust and brand loyalty.