Overview
Clover
Clover is a ready-to-drink wine spritz brand created to make wine feel more approachable, social, and relevant to a younger generation. Offering fruity, refreshing flavors in convenient cans and shareable bottles, Clover brings a fresh perspective to the traditional wine category.
BRAND STRATEGY | Visual Identity | Packaging
Brand strategy
Visual IdentitY
Packaging
The Approach
Bring the convenience, flavor, and appeal of the ready-to-drink market into wine through a playful, inviting visual language designed to resonate with younger consumers.
The Solution
A bold identity system combining vibrant, flavor-driven illustrations and a flexible packaging system across cans and shareable bottles, repositioning wine as a refreshing, approachable, and easygoing experience.
The Approach
Create a refined visual system that reflects the innovation and educational foundation of the Iowa State University Cidery, while honoring the classic agricultural roots of craft cider-making.
The Solution
An intentional identity system balancing notable Iowa State University symbols with fresh illustrations and a muted color palette, reflecting the brand’s authentic, educational, and hands-on approach to cider-making.
Iowa State
University Cidery
Visual Identity | Packaging
We design packaging that doesn't just look good, it connects with customers, tells your story, and becomes your silent salesperson. Our approach balances storytelling, shelf impact, and functionality to ensure your product stands out in-store and online while aligning with your brand strategy and production needs.
We craft a cohesive and memorable visual system, backed by your brand’s strategy, that reflects your brand’s personality, mission, and story. This includes logo design, typography, color palettes, and brand guidelines, all built to bring consistency and clarity to every application, increasing consumer trust and brand loyalty.